Our Vacancies

Early careers

Product Marketing Manager

  • Role Type
  • Permanent

  • Location
  • Any Ricardo office globally

  • Closing Date
  • 30/09/2022

Job Description

Responsible for development and execution of product marketing strategy for Ricardo Automotive and Industrial and Performance Products business units.

Essential Functions:

Internal role to develop product marketing strategy for priority products / services to enable success for our Practices and business development teams.
Use market and data-driven insights to develop compelling value propositions for existing and new solutions across the end-to-end service portfolio (competitor analysis, surveys, SEO/keywords)
Develop go-to-market plans and multi-channel campaigns for priority products and services
Collaborate with the wider marketing and communications team on implementation across brand, positioning, thought leadership, communications
Work with internal product and solutions strategists to support commercialisation plans including sales enablement, internal product launches, sales training and knowledge transfer
Work closely with wider Marketing team, Business Development, Sales, Technical Authorities to develop effective brand, product and solutions for Ricardo

Coordinate and collaborate with business units across the Ricardo Group on campaign planning and execution

Deliver superior levels of customer service to both internal and external stakeholders while demonstrating Ricardo’s brand values

Performs other job-related duties as assigned

Knowledge, Skills and Abilities:

Bachelor’s degree in marketing or related field
Extensive experience performing similar work
Data-driven, analytical skills
Excellent presentation skills and communication skills
Ability to excel in a fast-paced, dynamic and matrixed organization
Demonstrated ability to effectively multi-task
Proficient knowledge of Microsoft Office to include Word, Excel, and Power Point
Proven track record in Digital Marketing & Social Media
Digital design skills with tools such as InDesign, Photoshop are a plus
Experience with CRM, google analytics, Semrush / SEO key word research, Qualtrics