Marketing Executive

  • Role Type
  • Full time

  • Location
  • Leamington Spa, Shoreham-by-Sea

  • Closing Date
  • 04/07/2024

Job Description

Marketing Executive with proven track record of developing campaigns for products and services in a B2B environment – preferably within a technical field.

Key responsibilities

Support the development and execution of multi-platform campaigns aligned to defined marketing strategy for lead generation and brand awareness
Monitoring, optimising and reporting on campaign performance
Marketing collateral creation to support sales activities – either self-generated or working with content creation partners
Take ownership of key social media channels for performance products
Maintenance of web presence for products and services
Support with marketing events as required
Some frontline sales support - monitoring of enquiries and initial qualification of leads
Adhoc internal marketing support

Required experience and skills

Experience in a marketing, media, sales or product development roles
Experience working in a B2B environment with a technical focus
Experience developing and deploying content for campaigns including blogs, email, website copywriting, social media (paid and organic), print media, and events. Preferably self-generating content but working closing with contractors where necessary
A good understanding of optimisation of content of web - SEO, UX etc
A good track record of managing paid marketing budget – PPC, LinkedIn ads etc
Strong reporting and analytical skills
Willingness to travel as required

Preferred experience and skills

Experience working within the automotive, engineering or manufacturing industry
Experience working with CRM – Microsoft Dynamics, Salesforce, Hubspot etc
Experience using Power BI or similar platforms for reporting
Graphic design, photography and videography skills and experience using Adobe Suite
Experience working with press and media partners
Event management experience